Company: Higher Steaks
Job title: Founder and CEO
Benjamina is the founder and CEO of Cambridge-based food tech start-up Higher Steaks. Previously, Benjamina co-founded a London-based B2B electronics company selling to FTSE500 companies. Benjamina has also worked at Israeli 3D printing company, Stratasys, at a digital marketing division of PepsiCo’s joint venture with Strauss and was the lead developer in Unibuddy, an ed-tech startup. Benjamina holds a Master of Chemical Engineering from the Imperial College.
PANEL DISCUSSION: Successfully Differentiating Your Product & Brand 3:15 pm
This interactive panel discussion will explore: • Defining the optimal product type – Hybrid vs pure, burger vs whole cut • Developing an effective pricing strategy • Successfully differentiating your product and brand • Communicating complex ideas with the consumer • Choosing your value propositionRead more
day: Day Two